Deliverable 2 – Leadership and Organizational Effectiveness (MEMO- 6-8 Pages)

Attachments

Netflix, Inc. Profile

100 Winchester Cir
Los Gatos, CA 95032-1815 United States
Phone: 1-408-540-3700
http://www.netflix.com

WELCOME

Hoover’s is the business information resource that delivers a unique combination of up-to-date data, broad
coverage, and comprehensive information about companies, decision makers, and industries – along with
powerful tools to put this information to work for your business. Hoover’s offers everything you need to
successfully:

* Identify and evaluate potential sales leads, markets, and business partners
* Deepen relationships with current customers
* Assess competitive risks and eliminate threats
* Build presentation-ready reports and customized lists of companies, industries, and decision makers

Unlike other business information providers, only Hoover’s has a full-time, in-house editorial and research team
dedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most
comprehensive, up-to-date information available on companies, industries, and executives.

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE i

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE ii

Table of Contents

Company Overview 1

Key Information 1

Key Financials 1

Company Rankings 2

Key People 2

Company Description 3

Company History 5

Industry Information 6

People 7

Employees 7

Board Members 7

Biographies 8

REED HASTINGS 8

SPENCER NEUMANN 8

JACKIE LEE-JOE 8

JESSICA NEAL 9

DAVID HYMAN 9

GREG PETERS 9

TED SARANDOS 9

Company Financials 11

Financial Summary 11

Annual Income Statement 12

Quarterly Income Statement 13

Annual Balance Sheet 14

Quarterly Balance Sheet 15

Annual Cash Flow 16

Quarterly Cash Flow 17

Financial Market Data 18

Historical Financials 19

Competition 20

Competitors List 20

Competitive Landscape 20

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 1

Company Overview

100 Winchester Cir
Los Gatos, CA 95032-1815 United States
Phone: 1-408-540-3700
http://www.netflix.com

Netflix and chill? More like Netflix and bill the increasing numbers of global viewers who subscribe to the video
streaming service. The world’s leading internet streaming company distributes movies and TV shows in a variety
of genres and languages to with nearly 183 million paid subscribers in more than 190 countries. Netflix creates
its own content and strikes deals with other producers for the rights to distribute programming. To keep viewers
binging, it deploys sophisticated algorithms to predict viewer preferences and make recommendations on what
to watch. Netflix still sends DVDs to US customers through the mail, though the legacy business gets smaller
every year.

Key Information

DUNS Number 799646716
Location Type Parent/Headquarters
Subsidiary Status No
Manufacturer Yes
Company Type Publicly Traded Company – Corporation
Plant/Facility Size (Square Foot) 8,773.00
Owns/Rents Leases
Accountant EY
Total Employees 8,600
Employee Growth (1-3 years) 82%
Employees At This Location 166
Year of Founding or Change in Control 1997
Primary Industry 1848: Consumer Product Rental
Primary SIC Code 78419902: Video disk/tape rental to the general public
Primary NAICS Code 532282: Video Tape and Disc Rental
Tradestyle Netflix
Latitude/Longitude 37.25921 / -121.962572

Key Financials

Fiscal Year-End December
2019 Sales (Actual) $20,156.45M
1-Year Sales Growth 27.62%
Net Income $1,866.92M
1-Year Net Income Growth 54.13%
Total Assets $33,975.71M
Market Value $210,179.56M
Prescreen Score Low Risk

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 2

Company Rankings

164 in Fortune 1000 Revenue Rank (2020)
164 in Fortune 500 (2020)

Key People

Name Title

REED HASTINGS Chairman of the Board, President, Chief Executive
Officer

SPENCER NEUMANN Chief Financial Officer
JACKIE LEE-JOE Officer
JESSICA NEAL Chief Technology Officer
DAVID HYMAN General Counsel, Secretary
GREG PETERS Officer
TED SARANDOS Co-Chief Executive Officer

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 3

Company Description

Operations
Netflix’s business is organized in three operating segments: international streaming (nearly 55% of revenue),
domestic streaming (about 45%) and domestic DVD accounts the remainder.
Domestic streaming derives revenues from monthly membership fees to subscribers in the US, while the
international streaming segment does the same to subscribers outside of the US. The legacy domestic DVD
segment charges a monthly membership fee for DVD rental to US customers.
For its streaming services, the company offers different subscription plans at various price points based on the
quality of streaming (Standard Definition, HD, or Ultra HD) and the number of internet-connected screens on
which a viewer can watch at the same time (one, two, or four). All plans include unlimited viewing of available TV
shows and movies, and can be canceled at any time. The company’s content is commercial-free, giving it a leg
up in an increasingly competitive market filled with many advertising-supported rivals.

Financial Performance
Netflix’ revenue has been rising consistently for the last five years, with an overall growth of almost 200%. Its net
revenues has been following a similar pattern, generating a $1.7 billion improvement between 2015 and 2019.
Consolidated revenues for the year ended December 31, 2019 increased 28% as compared to the year ended
December 31, 2018. The increase in consolidated revenues was due to the 23% growth in average paying
memberships and a 5% increase in average monthly revenue per paying membership.
Net income rose $655 million (54%) to $1.9 billion in 2019, compared to $1.2 billion from the previous year.
Cash at the end of 2019 was $5 billion, an increase of $1.2 billion from 2018. Cash from operations used $2.9
billion, investing activities used $387.1 million, while financing activities generated about $4.5 billion.

Geographic Reach
The Los Gatos, California-based Netflix has moved beyond the borders of the US to reach more than 190
countries. Netflix has also created and licensed content for local markets across the globe.
To grow overseas, Netflix must contend with international rivals that may offer pirated content via bootleg DVDs,
illegal downloads, or unauthorized streaming. The service is not available in China, one of the few markets it has
yet to penetrate. While the nation presents opportunity for significant subscriber growth, Netflix faces rigid
restrictions there. As a workaround, the company has been spending to acquire and produce Mandarin-
language content to court Chinese audiences living elsewhere.

Mergers and Acquisitions
In 2020, Netflix Inc. has completed its acquisition of Hollywood’s iconic Egyptian Theatre from Los Angeles
nonprofit American Cinematheque. “The collaboration will allow the American Cinematheque to expand the
scope and diversity of programming, while continuing the nonprofit’s mission to celebrate the experience of
cinema as a moving art form,” Netflix said in a statement. Terms of the deal were not disclosed.
In 2019, Netflix to acquire global streaming rights for ‘Seinfeld’ starting in 2021. It has just scored a major
content deal that could help it stem the loss of subscribers as competition among streamers heats up. The
company announced it has acquired the global streaming rights to the popular sitcom “Seinfeld,” which will bring
all 180 episodes of the Emmy winner to Netflix subscribers starting in 2021.

Sales and Marketing
Netflix has spent increasing amounts of money on advertising, $1,879 million, $1,808 million and $1,091 million
for the FY 2019, 2018 and 2017, respectively. It offers a month-long free trial at sign-up to first-time subscribers,
a key marketing strategy for the company.
Its US streaming plans consists of Basic plan (with a single non-HD stream) is $8.99 per month while for the
Standard plan (two HD streams) $12.99 per month at a time with HD available. The Premium plan (up to four
Ultra HD streams) from $15.99 per month.

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 4

Strategy
The company’s strategy is to grow its streaming membership globally, improving its members’ experience by
making massive investments in content. Netflix is continuously improving its members’ experience by expanding
streaming content with a focus on a programming mix of content that delights members and attracts new
members. In addition, The Company is continuously enhancing its user interface and extending its streaming
service to more internet-connected screens.
The firm continues to explore strategic agreements with TV networks and pay channels while also producing
content in-house. Major Hollywood stars including Brad Pitt and Jane Fonda have developed Netflix-only
programs, and the company has signed successful TV producers like Shonda Rhimes and Ryan Murphy to
exclusive development deals. Netflix lures in audiences with new movie releases such as The Irishman, a crime
drama from Martin Scorsese, and breakout TV hits such as Stranger Things.

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 5

Company History

Company Background
Marc Randolph and Reed Hastings founded the DVD-by-mail service in 1997 as a challenge to Blockbuster
Video. (Hastings said he got the idea after being hit with a $40 late fee from Blockbuster for failing to return his
copy of Apollo 13, which was overdue by about a month.) The company launched its streaming service in 2007,
placing a big (and eventually winning) bet on the popularity of accessing entertainment content via subscriptions
over the internet.
Netflix released its first original TV series, House of Cards, in 2013. The critically-acclaimed show was also a hit
with audiences, putting the streaming company on the map as a producer of high quality content.

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 6

Industry Information

Primary SIC Code
78419902: Video disk/tape rental to the general public

Primary NAICS Code
532282: Video Tape and Disc Rental

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 7

People

Employees

Title Name Age Salary Bonus

Chairman of the Board,
President, Chief
Executive Officer

REED HASTINGS — $900,000.00 —

Chief Financial Officer SPENCER NEUMANN — — —
Officer JACKIE LEE-JOE — — —
Chief Technology Officer JESSICA NEAL — — —
General Counsel,
Secretary

DAVID HYMAN — — —

Officer GREG PETERS — $1.00M —
Co-Chief Executive Officer TED SARANDOS — $1.00M —

Board Members

Title Name Age

Chairman of the Board, President, Chief
Executive Officer

REED HASTINGS —

Board Member A BATTLE —
Board Member MS. ANN MATHER —
Board Member MS. ANNE SWEENEY —
Board Member MR. BRADFORD SMITH —
Board Member MS. LESLIE KILGORE —
Board Member MR. MICHAEL GAINEY —
Board Member MS. SUSAN JESTER —
Board Member MR. TIMOTHY HALEY —

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 8

Biographies

REED HASTINGS

Current Company Titles
Unknown – Present : Chairman, President, and CEO

Current Company Compensation History
Year Salary Bonus Total
2016: $900,000.00 — $23.19M
2015: $1.12M — $16.63M
2014: $2.96M — $11.06M
2013: $1.95M — $7.73M
2012: $509,615.00 — $5.54M
2011: $500,000.00 — $9.29M
2010: $519,231.00 — $5.52M
2009: $1.00M — $2.76M
2008: $994,231.00 — $2.76M
2007: $850,000.00 — —
2006: $500,000.00 — —
2004: $136,154.00 — —
2003: $224,615.00 — —
2002: $229,762.00 — —
2001: $13,800.00 — —

Biography
Reed Hastings co-founded Netflix in 1997. In 1991, Reed founded Pure Software, which made tools for software
developers. After a 1995 IPO, and several acquisitions, Pure was acquired by Rational Software in 1997. Reed
is an active educational philanthropist and served on the California State Board of Education from 2000 to 2004.
He is currently on the board of several educational organizations including CCSA, Dreambox Learning, KIPP,
and Pahara. Reed is also a board member of Facebook, and was on the board of Microsoft from 2007 to 2012.
Reed received a BA from Bowdoin College in 1983, and an MSCS in Artificial Intelligence from Stanford
University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a high school math
teacher in Swaziland. Reed is married with two children.

Source: Company Web Site

SPENCER NEUMANN

Current Company Titles
Unknown – Present : Chief Financial Officer

JACKIE LEE-JOE

Current Company Titles
Unknown – Present : Officer

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 9

JESSICA NEAL

Current Company Titles
Unknown – Present : Chief Technology Officer

DAVID HYMAN

Current Company Titles
Unknown – Present : General Counsel And Secretary

GREG PETERS

Title held since 2016: International Development Officer

Current Company Titles
2016 – Present : International Development Officer
Unknown – 2016 : Chief Streaming and Partnerships and International Development Officer

Current Company Compensation History
Year Salary Bonus Total
2016: $1.00M — $8.04M
2015: $1.04M — $5.62M
2014: $999,431.00 — $3.64M

Biography
Greg Peters is International Development Officer for Netflix, responsible for the global partnerships with
consumer electronics companies, Internet service providers and multi-channel video programming distributors
that enable Netflix to deliver movies and TV shows across a full range of devices and platforms. Prior to joining
Netflix in 2008, Greg was senior vice president of consumer electronics products for Macrovision Solutions
Corp. (later renamed to Rovi Corporation) and previously held positions at digital entertainment software
provider, Mediabolic Inc., Red Hat Network, the provider of Linux and Open Source technology, and online
vendor Wine.com. Greg holds a degree in physics and astronomy from Yale University.

Source: Company Web Site

TED SARANDOS

Title held since 2000: Chief Content Officer

Current Company Titles
2000 – Present : Chief Content Officer

Current Company Compensation History
Year Salary Bonus Total
2016: $1.00M — $18.94M
2015: $1.11M — $14.00M

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 10

2014: $2.78M — $8.81M
2013: $2.16M — $7.49M
2012: $1.01M — $6.47M
2011: $903,233.00 — $4.93M
2010: $900,000.00 — $2.37M
2009: $900,000.00 — $1.09M
2008: $896,538.00 — $1.09M
2007: $810,000.00 — —

Biography
Ted Sarandos is one of Time Magazine’s 100 Most influential People of 2013, and has led content acquisition
for Netflix since 2000. With more than 20 years’ experience in the home entertainment business, Ted is
recognized as a key innovator in the acquisition and distribution of films and television programs. From its roots
as a U.S. DVD subscription rental company, Netflix is now the world’s leading Internet television network with
over 65 million members in more than 50 countries and producing more than 320 hours of original content in
2015. With the 2013 releases of “House of Cards,” “Hemlock Grove,” “Arrested Development,” “Orange is the
New Black,” “Turbo F.A.S.T.,” “Derek,” and “Lilyhammer,” Ted led the transformation of Netflix into an original
content powerhouse that is changing the rules of how serialized television is produced, released and distributed
globally. In its first two years of releasing original series, documentary films, children’s shows and comedy
specials, Netflix has been recognized by the film and TV industries 45 Emmy nominations, 15 Daytime Emmy
nominations, two Oscar nominations and 10 Golden Globe nominations. Ted has also been producer or
executive producer of several award winning and critically acclaimed documentaries and independent films,
including the Emmy nominated “Outrage,” and “Tony Bennett: The Music Never Ends.” He is a Henry Crown
Fellow at the Aspen Institute and serves on the board of Exploring The Arts, a non-profit focused on arts in
schools. He also serves on the Film Advisory Board for Tribeca and Los Angeles Film Festival, is an American
Cinematheque board member, an American Film Institute trustee and is an Executive Committee Member of the
Academy of Television Arts & Sciences. Ted is married to U.S. Ambassador Nicole Avant (ret.) and has two
children, Sarah and Tony Sarandos.

Source: Company Web Site

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 11

Company Financials

Financial Summary

Company Type Publicly Traded Company – Corporation
NASDAQ:NFLX
Parent/Headquarters

Fiscal Year-End December
2019 Sales (Actual) $20,156.45M
1-Year Sales Growth 27.62%
2019 Net Income $1,866.92M
1-Year Net Income Growth 54.13%
Prescreen Score Low Risk

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 12

Annual Income Statement

All amounts in millions of US Dollars except per share amounts.

Dec 2019 Dec 2018 Dec 2017 Dec 2016
Revenue 20,156.45 15,794.34 11,692.71 8,830.67
Cost of Goods Sold 12,440.21 9,967.54 8,033.00 6,257.46
Gross Profit 7,716.23 5,826.80 3,659.71 2,573.21
Gross Profit Margin 38.28% 36.89% 31.30% 29.14%
SG&A Expense 3,566.83 2,999.76 1,867.32 1,413.18
Depreciation and Amortization — — — —
Operating Income 2,604.25 1,605.23 838.68 379.79
Operating Margin 12.92% 10.16% 7.17% 4.30%
Nonoperating Income — — — —
Nonoperating Expenses — — — —
Income Before Taxes 2,062.23 1,226.46 485.32 260.51
Income Taxes 195.32 15.22 (73.61) 73.83
Net Income After Taxes 1,866.92 1,211.24 558.93 186.68

Continuing Operations 1,866.92 1,211.24 558.93 186.68
Discontinued Operations — — — —
Total Operations — — — —
Total Net Income 1,866.92 1,211.24 558.93 186.68
Net Profit Margin 9.26% 7.67% 4.78% 2.11%

Diluted EPS from Continuing Operations — — — —
Diluted EPS from Total Operations — — — —
Diluted EPS from Total Net Income 4.13 2.68 1.25 0.43
Dividends Per Share — — — —

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 13

Quarterly Income Statement

All amounts in millions of US Dollars except per share amounts.

Quarter Ending Sep 2020 Jun 2020 Mar 2020 Dec 2019 Sep 2019
Revenue 6,435.64 6,148.29 5,767.69 5,467.43 5,244.91
Cost of Goods Sold 3,867.75 3,643.71 3,599.70 3,466.02 3,097.92
Gross Profit 2,567.89 2,504.58 2,167.99 2,001.41 2,146.99
Gross Profit Margin 39.90% 40.74% 37.59% 36.61% 40.93%
SG&A Expense 799.22 711.61 755.92 1,133.52 786.97
Depreciation and Amortization — — — — —
Operating Income 1,314.86 1,357.93 958.26 458.51 980.24
Operating Margin 20.43% 22.09% 16.61% 8.39% 18.69%
Nonoperating Income — — — — —
Nonoperating Expenses — — — — —
Income Before Taxes 861.46 1,035.60 795.87 149.33 1,012.32
Income Taxes 71.48 315.41 86.80 (437.64) 347.08
Net Income After Taxes 789.98 720.20 709.07 586.97 665.24

Continuing Operations 789.98 720.20 709.07 586.97 665.24
Discontinued Operations — — — — —
Total Operations — — — — —
Total Net Income 789.98 720.20 709.07 586.97 665.24
Net Profit Margin 12.28% 11.71% 12.29% 10.74% 12.68%

Diluted EPS from Continuing Operations — — — — —
Diluted EPS from Total Operations — — — — —
Diluted EPS from Total Net Income 1.74 1.59 1.57 1.30 1.47
Dividends Per Share — — — — —

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 14

Annual Balance Sheet

All amounts in millions of US Dollars except per share amounts.

Assets
Dec 2019 Dec 2018 Dec 2017 Dec 2016

Cash 5,018.44 3,794.48 2,822.80 1,467.58
Net Receivables 454.40 362.71 — —
Inventories — — — —
Other Current Assets — — — —
Total Current Assets 6,178.50 9,694.14 7,669.97 5,720.29
Net Fixed Assets 565.22 418.28 319.40 250.40
Other Noncurrent — — — —
Total Assets 33,975.71 25,974.40 19,012.74 13,586.61

Shareholder’s Equity
Dec 2019 Dec 2018 Dec 2017 Dec 2016

Preferred Stock Equity 0.00 0.00 0.00 0.00
Common Stock Equity 2,793.93 2,315.99 1,871.40 1,599.76
Total Equity 7,582.16 5,238.77 3,581.96 2,679.80
Shares Outstanding (M) 438.81 436.60 433.39 430.05

Liabilities
Dec 2019 Dec 2018 Dec 2017 Dec 2016

Accounts Payable 674.35 562.99 359.56 312.84
Short-Term Debt — — — —
Other Current Liabilities 4,413.56 4,681.56 4,173.04 3,632.71
Total Current Liabilities 6,855.70 6,487.32 5,466.31 4,586.66
Long-Term Debt 14,759.26 10,360.06 6,499.43 3,364.31
Other Noncurrent 4,778.60 3,888.26 3,465.04 2,955.84
Total Liabilities 26,393.56 20,735.64 15,430.79 10,906.81

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 15

Quarterly Balance Sheet

All amounts in millions of US Dollars except per share amounts.

Assets
Quarter Ending Sep 2020 Jun 2020 Mar 2020 Dec 2019 Sep 2019
Cash 8,392.39 7,153.25 5,151.88 5,018.44 4,435.02
Net Receivables 604.79 565.67 539.92 454.40 466.17
Inventories — — — — —
Other Current Assets — — — — —
Total Current Assets 9,826.48 8,564.14 6,447.78 6,178.50 5,327.76
Net Fixed Assets 828.12 751.94 650.46 565.22 481.99
Other Noncurrent — — — — —
Total Assets 38,622.54 37,175.28 35,059.91 33,975.71 30,941.71

Shareholder’s Equity
Quarter Ending Sep 2020 Jun 2020 Mar 2020 Dec 2019 Sep 2019
Preferred Stock Equity — — — 0.00 —
Common Stock Equity 3,303.48 3,127.81 2,935.53 2,793.93 2,677.97
Total Equity 10,333.32 9,334.75 8,409.29 7,582.16 6,861.51
Shares Outstanding (M) 441.80 441.02 439.78 438.81 438.25

Liabilities
Quarter Ending Sep 2020 Jun 2020 Mar 2020 Dec 2019 Sep 2019
Accounts Payable 541.30 446.67 545.49 674.35 444.13
Short-Term Debt 499.52 499.16 498.81 — —
Other Current Liabilities 4,599.65 4,664.73 4,761.59 4,413.56 4,860.54
Total Current Liabilities 7,939.80 7,626.42 7,853.73 6,855.70 7,257.90
Long-Term Debt 15,547.62 15,295.00 14,170.69 14,759.26 12,425.75
Other Noncurrent 4,801.81 4,919.11 4,626.20 4,778.60 4,396.56
Total Liabilities 28,289.22 27,840.53 26,650.62 26,393.56 24,080.21

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 16

Annual Cash Flow

All amounts in millions of US Dollars except per share amounts.

Dec 2019 Dec 2018 Dec 2017 Dec 2016
Cash & Cash Equivalents at Beginning
of Year

3,812.04 2,822.80 1,467.58 1,809.33

Net Cash Provided by Operating
Activities

(2,887.32) (2,680.48) (1,785.95) (1,473.98)

Net Cash Provided by Investing Activities (387.06) (339.12) 34.33 49.77
Net Cash Privided by Financing Activities 4,505.66 4,048.53 3,076.99 1,091.63
Net Increase/Decrease in Cash &
Equivalents

1,231.28 1,028.93 1,325.37 (332.59)

Cash & Cash Equivalents at End of Year 5,043.79 3,812.04 2,822.80 1,467.58

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 17

Quarterly Cash Flow

All amounts in millions of US Dollars except per share amounts.

Quarter Ending Sep 2020 Jun 2020 Mar 2020 Dec 2019 Sep 2019
Cash & Cash Equivalents at Beginning
of Year

7,180.05 5,178.19 5,043.79 4,459.72 5,028.21

Net Cash Provided by Operating
Activities

1,263.76 1,041.08 259.91 (1,461.97) (501.79)

Net Cash Provided by Investing Activities (118.65) (142.00) (98.30) (207.57) (49.35)
Net Cash Privided by Financing Activities 68.67 1,090.97 43.69 2,223.80 11.99
Net Increase/Decrease in Cash &
Equivalents

1,213.78 1,990.04 205.30 554.26 (539.16)

Cash & Cash Equivalents at End of Year 8,422.28 7,180.05 5,178.19 5,043.79 4,459.72

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 18

Financial Market Data

Current Information

Last Close (04-Dec-2020) $498.31 Price/Sales Ratio 9.05
52-Week High $575.37 Price/Book Ratio 20.34
52-Week Low $290.25 Price/Earnings Ratio 76.86
60-Month Beta 1.00 Price/Cash Flow Ratio 195.52
Market Cap $210,179.56M Return on Assets 6.23%
Shares Outstanding 441.80M Return on Equity 29.12%
Dividend Rate — Current Ratio 0.90
Dividend Yield — Long-Term Debt/Equity 1.95
# of Institutional Holders 1,294 % Owned by Institutions 85.45%
Latest Short Interest Ratio — Latest Net Insider Transactions 1

Growth 12 Month 36 Month 60 Month

Revenue Growth 27.62% 31.67% 29.64%
EPS Growth 54.10% 112.57% 46.12%
Dividend Growth — — —

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 19

Historical Financials

Income Statement

Year Revenue ($M) Net Income ($M) Net Profit Margin

Dec 2019 20,156.45 1,866.92 9.26%
Dec 2018 15,794.34 1,211.24 7.67%
Dec 2017 11,692.71 558.93 4.78%
Dec 2016 8,830.67 186.68 2.11%

2019 Year-End Financials

Debt Ratio 194.66%
Return on Equity 29.12%
Cash ($M) 5,018.44
Current Ratio 0.90
Long-Term Debt ($M) 14,759.26
Shares Outstanding (M) 441.80
Dividend Yield —
Dividend Payout —
Market Cap ($M) 210,179.56

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 20

Competitors List

Company Gross Revenue Employees

Amazon.com, Inc. (Top Competitor) $280,522.00M 798,000
Apple Inc. $274,515.00M 147,000
AT&T Inc. $181,193.00M 246,000
Best Buy Co., Inc. $43,638.00M 125,000
Charter Communications, Inc. $45,764.00M 95,100
Comcast Corporation $108,942.00M 190,000
Directv Group Holdings, LLC $4,250.13M 31,700
Dish Network Corporation $12,807.68M 16,000
Echostar Corporation $1,886.08M 2,300
Google LLC $27,074.60M 61,814
Hastings Entertainment, Inc. $29,813.00 5,428
Home Box Office, Inc. $925.91M 2,000
Hulu, LLC $405.03M 2,350
Loon LLC (Top Competitor) $8.74M 52
Redbox Automated Retail, LLC (Top Competitor) $74.81M 750
Showtime Networks, Inc. $49.04M 600
Time Warner Cable Enterprises LLC $967.24M 16,000
Verizon Communications Inc. $131,868.00M 135,000
Walmart Inc. $523,964.00M 2,200,000

Competitive Landscape

Companies listed are Top Competitors.

Key Numbers Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

Annual Sales ($M) $20,156.45M $280,522.00M — —
Employees 8,600 — — —
Market Cap ($M) $210,179.56M $1,523,391.85M — —

Profitability Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

Gross Profit Margin 38.28% 26.65% — —
Pre-Tax Profit 10.23% 4.98% — —
Net Profit Margin 9.26% 4.13% — —
Return on Equity 29.12% 21.95% — —
Return on Assets 6.23% 5.97% — —
Return on Invested Capital 12.44% 12.11% — —

HOOVERS.COM866-541-3770 • December 17, 2020 • PAGE 21

Valuation Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

Price/Sales Ratio 9.05 4.44 — —
Price/Earnings Ratio 76.86 88.78 — —
Price/Book Ratio 20.34 18.40 — —
Price/Cash Flow 195.52 27.92 — —

Operations Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

Days of Sales Outstanding 7.4 24.4 — —
Inventory Turnover — 10.9 — —
Days of Cost of Goods Sold in Inventory — 33.4 — —
Asset Turnover 0.7 1.4 — —
Net Receivables Turnover Flow 49.3 15.0 — —
Effective Tax Rate 9.47% 16.99% — —

Financial Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

Current Ratio 0.90 1.10 — —
Quick Ratio 0.87 0.86 — —
Leverage Ratio 4.48 3.63 — —
Total Debt/Equity 1.95 1.02 — —
Interest Coverage 4.29 9.74 — —

Per Share Data Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

Earnings Per Share $4.26 $23.46 — —
Dividend Per Share — — — —
Cash Flow Per Share $2.43 $108.74 — —
Working Capital Per Share $4.27 $22.04 — —
Long-Term Debt Per Share — — — —
Book Value Per Share $23.39 $164.97 — —
Total Assets Per Share $87.42 $562.39 — —

Growth Netflix, Inc. Amazon.com,
Inc.

Loon LLC Redbox
Automated
Retail, LLC

12-Month Revenue 27.62% 20.45% — —
12-Month Net Income 54.13% 15.04% — —
12-Month EPS Growth 54.10% 14.25% — —
12-Month Dividend Growth — — — —
36-Month Revenue 31.67% 27.30% — —
36-Month Net Income 115.45% 69.70% — —
36-Month EPS Growth 112.57% 67.46% — —
36-Month Dividend Growth — — — —

Reproduced with permission of copyright owner. Further reproduction
prohibited without permission.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *