I need a assignment done for week 6 for my JWI 575: New Business Ventures and Entrepreneurship

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JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 1 of 7

Assignment 1: New Venture – Game Plan
Format: Paper
Due: Week 3, Day 7 (Weight: 20%)

OVERVIEW
Throughout this course you will develop a plan to design and implement a new product or service.
You have three options, depending whether you identify as an Intrapreneur, an Entrepreneur, or a
Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE of the
options below:

Option A – Intrapreneur
Choose a product or service that could be added to your organization’s portfolio.
You may use your current company or another company that interests you. The
Resource in your Assignment 1 Resources titled Models of Intrapreneurship
describes several models for intrapreneurial initiatives that you can consider for
your venture.

Option B – Entrepreneur

Identify one business idea that you could launch as a start-up business. The
Resource in your Assignment 1 Resources titled Organizational Chart Template
provides a template for the structure of your new business.

Use the source below to research business ideas:
Research Source: https://www.entrepreneur.com/businessideas

Option C – Nonprofit

Identify a nonprofit idea that will serve a community. The Resource in your
Assignment 1 Resources titled NPO Organizational Chart Template provides a
model for the structure of your new community organization.

Use the source below to learn about creating a nonprofit organization:
Research Source: https://www.usa.gov/start-nonprofit

INSTRUCTIONS
For Assignment 1, you will write a Game Plan paper, in which you describe your innovative “big
idea”, craft your vision for its implementation, and assess the idea’s strengths and weaknesses,
as well as the major opportunities and threats in the market. Your paper will be 3 to 4 pages long.

NOTE: When writing a business plan, avoid the use of first person; use the name of the company
instead.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 2 of 7

For this first assignment, you will complete Sections II, III, and IV of your Business Plan. These
are the sections in the template titled: Company Description, New Product or Service Idea, and
SWOT Analysis.

Follow ONE of the three Options below, depending if your new venture is to be added to an
existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit
organization (NPO). Make sure you work with the template that matches your chosen Option.

Option A – INTRAPRENEUR

COMPANY DESCRIPTION
Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for
that company:

o Provide a brief overview of the parent company.
o Describe your new Initiative or Subsidiary for the existing company, including an

identifier (or name) for your idea and where it fits into the company structure.
o Provide an Organizational Chart that shows the positions that will need to be filled.

Use the Organizational Chart template in your Assignment 1 Resources.
o What is the mission for your new initiative? How does the new initiative/subsidiary

align with the existing company?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts
below:

o Why is this the right time to implement this new business or venture?
o What is distinctive, disruptive, and/or innovative about your product or service?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet

provided in your Assignment 1 Resources.
o Provide a detailed explanation of each SWOT quadrant.

* * * * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 3 of 7

Option B – ENTREPRENEUR

COMPANY DESCRIPTION
Briefly describe the Start-up Company that you propose to create:

o What is the name for your new business?
o When will your start-up business launch?
o What will its mission be?
o How many staff will you need? Provide an Organizational Chart that shows the

positions that will need to be filled. Use the Organizational Chart template in your
Assignment 1 Resources.

o How fast do you plan to grow?
o Where is your company based? Where does it or where will it do business?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts
below:

o Why is this the right time to implement this new business or venture?
o What is distinctive, disruptive, and/or innovative about your product or service?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet

provided in your Assignment 1 Resources.
o Provide a detailed explanation of each SWOT quadrant.

* * * * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 4 of 7

Option C – NONPROFIT

ORGANIZATION DESCRIPTION
Briefly describe the Nonprofit Organization that you propose to create:

o Where will your nonprofit be set up?
o Include 501c3 status. Use the source below to learn more about 501c3 status:

Research Source: https://smallbusiness.chron.com/501c3-corporation-
64124.html

o What is the mission?
o What is the vision?
o How many staff will you need?
o Provide an Organizational Chart that shows the positions that will need to be filled.

Use the NPO Organizational Chart template in your Assignment 1 Resources.
o How fast do you plan to grow?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What problem does your nonprofit organization address?
o Who will benefit from your service?
o What communities will your nonprofit organization serve?
o What is the value proposition – i.e., why would someone support your organizational

mission? Include key resources and key activities. Use the source below to learn
about creating a nonprofit value proposition:

Research Sources:

https://www.irs.gov/charities-non-profits/exempt-organization-types

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts
below:

o Why is this the right time to implement this new business or venture?
o What is distinctive, disruptive, and/or innovative about your product or service?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet

provided in your Assignment 1 Resources.
o Provide a detailed explanation of each SWOT quadrant.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 5 of 7

FORMATTING

§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-
inch margins on all sides; references must follow JWMI Writing Standards format.
Check with your professor for any additional instructions.

§ Your Organizational chart and your SWOT Analysis may be included in the body of
your document or placed at the end of your document in an Appendix.

§ Include a Cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date.

§ Include a References page to identify your sources.

Note: The Cover page, References page, and Appendix (if used) are not included in the
required page length.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 6 of 7

Rubric: Assignment 1: New Venture – Game Plan

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

1. Briefly describe
your Company,
including its size,
mission, and location.
Provide an
Organizational Chart to
show the positions that
will need to be filled.

Weight: 30%

Did not submit or
incompletely
described
the company basics,
including size,
mission, and
location. Incomplete
or missing
Organizational
Chart.

Partially
described
the company basics,
including size,
mission, and
location. Student
provided a partial
Organizational
Chart.

Satisfactorily
described
the company
basics, including
size, mission, and
location. Student
provided a
satisfactory
Organizational
Chart.

Thoroughly
described the
company basics,
including size,
mission, and
location. Student
provided a good,
clear
Organizational
Chart.

Exemplarily
described the
company basics,
including size,
mission, and
location. Student
provided an
excellent
Organizational
Chart.

2. Describe
your new Product or
Service Idea. Include
how it satisfies
customer or
community needs.
Present your Value
Proposition for the new
product or service.

Weight 30%

Did not submit or
incompletely
described
the new product or
service idea, and
how it satisfies
customer or
community needs.
Incomplete or
missing explanation
of the Value
Proposition.

Partially
described the new
product or service
idea, and how it
satisfies customer or
community needs.
Partial explanation of
the Value
Proposition.

Satisfactorily
described the new
product or service
idea, and how it
satisfies customer
or community
needs.
Satisfactory
explanation of the
Value Proposition.

Thoroughly
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Clear
explanation of
the Value
Proposition.

Exemplarily
described the
new product or
service Idea, and
how it satisfies
customer or
community
needs. Excellent
and detailed
explanation of
the Value
Proposition.

3. Explain the
Strengths,
Weaknesses,
Opportunities, and
Threats that affect your
Business Plan. Provide
a SWOT Analysis
visual, using the model
provided.

Weight: 30%

Did not submit or
incompletely
described
the Strengths,
Weaknesses,
Opportunities, and
Threats. Did not
provide an adequate
SWOT Analysis
visual.

Partially
described the
Strengths,
Weaknesses,
Opportunities, and
Threats. Provided a
partial SWOT
Analysis visual.

Satisfactorily
described the
Strengths,
Weaknesses,
Opportunities, and
Threats. Provided
a satisfactory
SWOT Analysis
visual.

Thoroughly
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a very
good SWOT
Analysis visual.

Exemplary
description of
the Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided an
excellent SWOT
Analysis visual.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and
may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of
Strayer University. This course guide is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1208) Page 7 of 7

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

4. Clarity, logic,
and writing
mechanics.

Weight: 10%

Multiple
mechanical
errors. Much
of the content is
difficult to
understand.
Fails to follow
the formatting
instructions.
The text does
not flow well.

Several
mechanical
errors. Parts of the
text are difficult
to understand. The
text does not flow
well. Writer fails
to justify his or her
conclusions
and assertions.

More than a few
mechanical
errors. Text flows
well but lacks
conciseness or
clarity. Assertions
and conclusions are
generally
justified and
explained.

Few mechanical
errors. Text flows
well. Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
rationally and
logically
developed.

No mechanical
errors. Text
Flows very well.
Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
developed in an
excellent and
coherent way.

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