To pricing a new drug (me too drugs) product in Canada.

To pricing a new drug (me too drugs) product in Canada. 1. Introduction [Page 1.5] i. Care health ii. Me too drugs and old drugs 2. Uniform pricing [Page 1.5] i. Price =cost + margin [with graph] ii. Price each unit at buyers benefit and sell quantity where MB=MC [with graph] 3. Under monopoly situation [Page 1.5] 4. Under duopoly situation [Page 1.5] 5. Asymmetric Information [Page 1.5] i. Only seller knows, but buyer doesnt know 6. Segment discrimination [Page 2] i. Fixed identifiable characteristic (age, gender, location, ex: elder has higher price than adult) [with graph] ii. Direct segment discrimination: should not set price in foreign market = price in domestic market + freight charge (ex: drug has different prices in foreign countries, compare price within US) [with graph] 7. Conclusion [Page 0.5]

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